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Sam Rissman
Lead Marketing Technology and Personalisation Architect @Cloudwerx
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WORK HISTORY
Lead Marketing Technology and Personalisation Architect @Cloudwerx
Melbourne, AU
EDUCATION
Swinburne University of Technology
Master's Degree, Information Technology (Web Development)
RMIT University
Bachelor of Applied Science (Geomatics), Graphical Information Systems (GIS)
SKILLS
ABOUT SAM RISSMAN
I lead marketing technology strategy that connects customer insight, data and automation to business growth. With deep expertise across marketing platforms including Salesforce Marketing Cloud, Data Cloud, Personalisation, Braze and Marketo, I’ve guided enterprises through Martech transformations that improved campaign velocity, increased engagement, and delivered measurable ROI across channels.My strength lies in bridging strategy and execution. I translate complex business and data requirements into scalable architectures — from CDP integration and data modelling to automated journeys and governance frameworks. I’ve delivered projects spanning government, retail, construction, and financial services, helping teams reduce time-to-market, increase campaign reach and gain real-time customer intelligence.I thrive where marketing, data, and technology intersect. Whether leading solution design, mentoring teams, or optimising Martech roadmaps, I focus on building systems that are future-ready and measurable.Core Expertise-Salesforce Marketing Cloud, Data Cloud, and Personalisation-Martech Strategy & Stack Architecture-Data Integration & Governance-Journey Design & Automation-Analytics & Optimisation-Team Leadership & Roadmap Delivery
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