Sam Lucas
Director @Diversity Agency
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WORK HISTORY
Director @Diversity Agency
Nottingham, GB
Strategic direction for the business and our clients, with a focus on growth and quality. Still maintaining key client relationships within the business as per previous role, but a more overarching task to analyse overall agency performance and develop growth opportunities. Furthermore, leading in moulding the agency direction for the future, and the necessary promotion and communication that is required.
EDUCATION
Northumbria University
BA Hons Business with Marketing, Business
SKILLS
ABOUT SAM LUCAS
15+ years working with manufacturers within construction, helping them build stronger and more valuable customer relationships.I\'m passionate about understanding everything about your audience, and then bringing our collective agency expertise to deliver the best possible customer experience.Over the years, I’ve worked with leading manufacturers like VELUX, Dulux, British Gypsum, Cedral and Guardian Building Systems to deliver better engagement, insights and loyalty.My focuses:Research - CX strategy - Loyalty and retention strategy - Customer journey design - CRM - Loyalty programmes - Trade accreditation programmes
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