Salvatore Pio Colecchi

Senior Performance Marketing Specialist @Positioner

Lugano, CH

Led the full-cycle management of digital advertising performance for all agency clients, like Passalacqua, recognized as Best Hotel in the World by The World’s 50 Best Hotels.Main tasks:Designed and executed multi-channel performance strategies (Google Ads, Meta Ads, Display,);Managed substantial media budgets, ensuring efficient allocation and continuous optimization to maximize ROAS and conversion rates;Supervised campaign implementation end-to-end: from audience segmentation and creative briefing to tracking setup and final reporting;Coordinated with internal teams, defining workflows and best practices to improve campaign efficiency and scalability;