Salvador L.
Director of Marketing, Americas @Magnolia
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WORK HISTORY
Director of Marketing, Americas @Magnolia
Miami, FL, US
Oversee all marketing efforts conducted within North and South America- Design and execute a well-rounded digital strategy consisting of channels such as Google Ads, display advertising, remarketing, paid social, and software review sites- Increase awareness of Magnolia within the region via in-person events, digital events, content syndication, strategic article placements, and third-party email blasts-Coordinate with important implementation and technology partners on mutually beneficial co-marketing initiatives- Analyze data from sources like Tableau, Salesforce, Marketo, and Google Analytics to identify opportunities for growth - Plan each year’s strategy within the allotted budget and track budget throughout the year
EDUCATION
University of South Florida
Bachelor of Arts (B.A), Mass Communications - Public Relations
University of Miami
Master of Arts (M.A.), Intercultural Communication
ABOUT SALVADOR L.
Director of Marketing, North America at Magnolia
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