Salo Aburto
Digital Content Specialist @Environmental Defense Fund
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WORK HISTORY
Digital Content Specialist @Environmental Defense Fund
Washington, DC, US
Coordinate and execute the creation of effective web content that aligns communications goals with overall site structure and design. • Serve as project manager for EDF web projects and assignments, including scheduling and resolving of blocking issues. • Manage on-call website support to deliver quality control assistance via email and Zendesk ticketing system. • Ensure the regular launch, maintenance, and retirement of digital assets. • Implement SEO on-page optimizations and resolve any technical issues, in coordination with brand writers and web developers. • Train and guide communications staff through the production process and ensure content follows guidelines and best practices. • Ensure informed decision-making by supplying Communications team with actionable benchmarks, performance insights, and best practices. • Coach copywriters and write/edit effective copy that follows brand guidelines. • Provide governance and frontline decision-making on page layouts, information design, and content structure, plus convene necessary experts and stakeholders to resolve more complex questions.
EDUCATION
American University
Bachelor of Arts (B.A.), Communication Studies, Media & Society
Mast Academy
High School, Marine Studies and Culture (Humanities)
ABOUT SALO ABURTO
I\'m a Miami native and D.C. transplant with a passion for website production, content management, and digital branding, seeking opportunities to connect and grow professionally. Skilled in copywriting, editing, and training/advising in effective digital content, I have the ability to produce high-quality content that follows brand guidelines and digital best practices. I have also honed my skills in monitoring and moderating social media, optimizing web content, and conducting market research and data analysis. I\'m excited to bring my expertise to new challenges in the digital communications industry. Let\'s connect!
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