Salman Umar
Sr Services Sales Executive & Program Lead Vmware & Vmware Cloud Foundation @Softchoice
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WORK HISTORY
Sr Services Sales Executive & Program Lead Vmware & Vmware Cloud Foundation @Softchoice
Toronto, ON, CA
I lead VMware Cloud Foundation (VCF 9) services enablement and program execution across enterprise, commercial, and public sector clients throughout North America. My role bridges sales, technology strategy for services to help organizations modernize their hybrid cloud environments through VMware Cloud Foundation, Azure VMware Solution (AVS), and Google Cloud VMware Engine (GCVE).Key Responsibilities & Achievements:Program Leadership: Manage the VMware Services Entitlement Program, overseeing daily operations, performance tracking, and coordination with Broadcom to ensure smooth delivery and enablement.Cross-Functional Collaboration: Align sales teams, solution architects, and vendor stakeholders to drive VMware adoption, retention, and customer success.Pipeline Oversight: Conduct internal and external pipeline reviews with Broadcom to identify opportunities, forecast growth, and streamline program execution.Sales Enablement: Support Account Executives through VMware Cloud training, value messaging, and go-to-market coordination across hybrid and private cloud offerings.Customer Solution Evangelization: Advocate for VMware’s hybrid cloud vision, guiding customers through the transition to cloud-based infrastructures that maximize agility and efficiency.Strategic Impact: Contribute to North America-wide VMware strategy, helping Softchoice maintain its leadership in cloud architecture and services through innovation, alignment, and customer trust.
EDUCATION
Information Technology Institute
Diploma, Applied Information Technology
H&R Block Tax Academy
Certificate, Taxation
Seneca Polytechnic
Certificate, Cloud Computing
University of New Brunswick
BSc. Honours, Biology/Psychology Double Major
SKILLS
ABOUT SALMAN UMAR
I am a client-focused and results-driven channel sales & solutions services specialist, adept in business development, and advising customers on resolving business challenges with current technologies, guiding their digital & business transformation and corporate strategy towards innovation, agility and profitability. I am recognized as a strategic solutions specialist influencing through collaboration, communication, demonstration, and building trusted relationships with clients, and channel partners resulting in customer satisfaction, referrals, and repeat business. I meet with customers to discuss their current challenges, review their current business solutions infrastructure, strategize & prioritize to enhance their business, and present assessment results along with project solutions to move towards resolutions, innovation, and increased competitiveness.HIGHLIGHTED EXPERTISE:Business Development | Channel Management | TCO/ROI | Sales Presentations | Planning & ForecastingData Center | Solutions Selling | GTM Strategy | CRM Pipeline | Channel Management | Competitive Analysis | Field Sales | Enterprise Storage|| Infrastructure | Software | Virtualization | HCI | Cloud | Services
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