Salma Ismail
Senior Account Executive @MediaNews Group
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WORK HISTORY
Senior Account Executive @MediaNews Group
Manage and grow a portfolio of client accounts across print, digital, social media, email marketing, and SEM campaigns, delivering measurable results and high ROI.•Coordinate creation of marketing collateral, including digital ads, social content, and messaging, to enhance client campaigns and overall brand presence.•Develop and execute multi-channel marketing strategies in collaboration with internal teams, including Adtaxi internal agency, ensuring brand consistency and campaign effectiveness.•Present strategic solutions tailored to client objectives and competitive landscape trends, resulting in improved retention and revenue opportunities.
EDUCATION
State University of New York at Delhi
Bachelor of Business Administration - BBA, Business and Technology Management
ABOUT SALMA ISMAIL
I’m a Senior Account Executive at MediaNews Group with 8+ years of experience driving growth through multi-channel marketing campaigns, client strategy, and high impact communication. My background blends sales, digital media, and analytics, allowing me to understand both revenue goals and the creative and marketing side of the business.In my current role, I manage integrated advertising campaigns across print, social media, email marketing, and SEM while partnering with cross functional teams, including Adtaxi’s digital specialists. I collaborate on content development, track performance metrics, and optimize ROI for local and regional brands. I love turning client goals into clear, effective marketing strategies.Before transitioning into media, I spent 7+ years at Charter Communications generating over $1 million in recurring revenue, coaching sales teams, and improving performance through CRM driven insights. Whether guiding customers through complex decisions or mentoring reps, my approach is rooted in clarity, empathy, and data backed problem solving.I recently completed my BBA in Business and Technology Management and am excited to continue growing in roles that blend client strategy, digital marketing, content coordination, and account management. I thrive in collaborative environments where creativity, analytics, and customer experience come together to drive results.If you’re looking to connect about marketing, media, tech, or client facing opportunities, let’s connect.
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