Sally Gunner
Digital Analytics & Insights Manager @Wickes
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WORK HISTORY
Digital Analytics & Insights Manager @Wickes
SKILLS
ABOUT SALLY GUNNER
ProfileTag Implementation and Digital Analytics Specialist with over 15 years experience helping clients turn requirements into strategy, viable data sets and actionable insights through stakeholder management, solution design, tag development, dataLayer design, implementation (client and server side) and optimisation. Extensive use of Google Analytics (UA, 360 and GA4), Google Tag Manager, Google Ads, Adobe Analytics, Adobe Launch, Telium IQ and Hotjar across most verticals working both agency side and directly with clients.Experience integrating data into Data Studio/Looker, Big Query, Power BI and Tabeau for user behavior analysis and segmentation, heat mapping, KPI report visualisation and deep dive analytics. Experience training users, helping to build teams and presenting reporting capabilities/insights to clients.Specialities: Digital analytics, tagging audits, implementations and migration, requirements gathering, usability studies, KPI consulting, customer insight and segmentation analysis, data & statistical analysis.
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