Sally Murphy

Executive Director, Consumer Marketing @PWX Solutions (a PubWorX Company)

Scarsdale, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2012 — Present

Executive Director, Consumer Marketing @PWX Solutions (a PubWorX Company)

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New York, NY, US

Account Executive for publisher, nonprofit, and direct response clients. Develops marketing strategy for achieving audience goals and optimizing bottom line profit. Specializes in deep dive projects to uncover business insights to implement new tactics that maximize response and cut costs. Collaborative and skillful approach assures client confidence and marketing wins.

EDUCATION

1980 — 1985

Bryn Mawr College

B.A., English, cum laude

1983 — 1983

University of Pennsylvania

French

SKILLS

PublishingAnalyticsEmail MarketingMagazinesStrategyDigital MarketingMarket ResearchMarketing StrategyMarketingAudience DevelopmentLoyalty ProgramsMarket PlanningCustomer RetentionPartnership MarketingIntegrated MarketingProfitDigital MediaDirect MailNewslettersDirect MarketingCause MarketingStrategic Communications

ABOUT SALLY MURPHY

Marketing Communications executive, expert at optimizing all consumer, affiliate and…

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