Sally MacKrill
Director @Twa Marketing
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WORK HISTORY
Director @Twa Marketing
EDUCATION
The Manchester Metropolitan University
Master's degree, Clothing Product Development
University of Leeds
BA, Communication and Cultural Studies
ABOUT SALLY MACKRILL
With over two decades of experience, I’ve helped businesses of every shape and scale define, develop, and tell their stories. From global agencies to in-house brand teams, I bring deep, hands-on expertise in branding, corporate comms, and stakeholder engagement that drives commercial and reputational impact.I specialise in shaping narratives that align brand purpose with business strategy, bringing clarity to complexity and creativity to communications. Whether repositioning a global brand, leading executive comms, or advising on internal engagement, I connect the dots between message, medium, and moment.Agency + Client-Side PerspectiveMy experience spans world-leading creative and communications agencies, as well as in-house roles giving me a dual lens on what makes standout work and lasting partnerships.Trusted by Global NamesI’ve delivered work for some of the world’s most recognisable brands, including Marriott International, Bacardi Global Brands (home to Grey Goose, Bombay Sapphire, and Bacardi), and Aldi, as well as national brands with global ambitions.What I’m Known For- Translating complex business priorities into compelling brand stories- Building strategic narratives that unify marketing, PR, and internal comms- Creating value through stakeholder engagement and reputation management- Leading cross-functional, cross-market teams to deliver at pace and scaleLet’s connect if you’re building a brand, launching something new, or rethinking how you show up in the world.
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