Sally F.
Director of Product Marketing @Mission Bio
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WORK HISTORY
Director of Product Marketing @Mission Bio
South San Francisco, CA, US
As Director of Product Marketing, I lead messaging, positioning, and go-to-market strategy for Mission Bio’s single-cell multi-omics platform, with a focus on the cell and gene therapy and oncology markets. I’ve developed and executed marketing strategies for key product launches, including the Tapestri Genome Editing Solution and Tapestri Genome Integrity Solution, helping drive adoption in both academic and translational research settings. My role bridges science and strategy, shaping segment-specific narratives, creating impactful content, and leading integrated campaigns that support our mission to advance precision medicine.
EDUCATION
University of Wisconsin-Madison - School of Business
Master of Business Administration (M.B.A.)
Northwestern University
Master of Science (M.S.)
University of Notre Dame
B.S.
ABOUT SALLY F.
Biologist-Turned-Marketer | Life Science Product Strategy & CommunicationWith a foundation in molecular biology and formal business training, I bring a unique blend of scientific expertise and marketing strategy to the life sciences industry. My experience spans product management, product marketing, and industry R&D, enabling me to craft compelling messaging that resonates with researchers in academia, biotech, and pharma.I am passionate about translating complex science into clear, impactful communication, bridging the gap between life science companies and researchers to ensure scientists have the right information, products, and solutions to drive discovery forward. Specialties: CRISPR gene editing | Single-cell genomics | Product messaging | Content strategy | Value proposition development | Copywriting | Digital marketing | Social media marketing | Cell-based assays
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