Sally Lam
Marketing Specialist @Dynadot
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WORK HISTORY
Marketing Specialist @Dynadot
Developed and implemented social media strategies to achieve a collective 20% increase in followers across Twitter, Facebook, Instagram, and TikTok.• Developed and executed editorial calendars, maintaining a consistent posting schedule that resulted in a 50% growth in engagement rate over 9 months.• Designed 2-4 monthly promotional newsletters targeting an email list of over 380k+, consistently achieving an average open rate of 13%.• Monitored trending topics and leveraged relevant opportunities to produce multi-platform static and video content resulting in a 100% increase in reach and a 20% boost in interactions.• Defined and analyzed key performance indicators to optimize campaign performance. Prepared comprehensive monthly and quarterly Google Analytics reports on engagement and revenue.
EDUCATION
Ryerson University
Bachelor's degree, Marketing
Toronto Metropolitan University
Bachelor of Commerce - BCom, Marketing
SKILLS
ABOUT SALLY LAM
Hello! I’m Sally, a digital marketing specialist focused on social and email marketing…
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