Salima Charania
Marketing Director @Lgt Wealth India
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WORK HISTORY
Marketing Director @Lgt Wealth India
Mumbai, IN
As a strategic marketing leader with 17+ years of experience, I specialize in crafting brand narratives that resonate, marketing strategies that deliver impact, and client experiences that drive business growth. I currently head the marketing function at LGT Wealth India, part of the global private banking and asset management group LGT, where I’ve been instrumental in enhancing visibility and brand trust within the Indian wealth management landscape.At LGT, I lead 360° marketing and communication efforts—integrating brand strategy, digital marketing, content creation, PR, internal communication, client engagement, and high-impact campaigns. I collaborate closely with senior leadership, investment teams, and relationship managers to position the brand with India’s HNIs, UHNIs, and family offices. Highlights:Grew market share of voice from 3% to 25% through earned TV presence and a dedicated CEO column in MintOrchestrated 15+ client events in 11 months, directly boosting acquisition and revenueScaled social media following from under 500 to over 6,500 organicallyLed airport branding campaigns across key metros to elevate national presenceExecuted SEO/SEA strategies and stakeholder video content to deepen engagementCurated exclusive client experiences at global events in Dubai, Vienna, and London, and sports events across London and India—from cricket to golf and tennisI bring a data-driven, insights-backed approach to everything I do, combining creativity and analytics to align marketing with business objectives. My passion lies in building trust-based brands, designing bespoke engagement experiences, and delivering marketing that moves the needle. Core Skills: Brand Management · Strategic Communication · Integrated Marketing · Digital & Performance Marketing · Client Engagement · Public Relations · Executive Visibility · Internal Comms · Event Strategy · Employee Advocacy
EDUCATION
KC College
Post Graduate, Business Administration, Management and Operations
Mumbai Educational Trust, MET League of Colleges
Masters in Marketing Management , Marketing
ABOUT SALIMA CHARANIA
A strategic and accomplished marketing leader with 17+ years of experience, I bring a passion for brand storytelling, digital innovation, and relationship-driven marketing that fuels business growth. My journey spans diverse industries and geographies, with a current focus on leading the marketing function at LGT Wealth India, part of the global private banking and asset management powerhouse, LGT.From conceptualizing high-impact campaigns to building thought leadership platforms and executing prestigious global events across Dubai, London, and Vienna—I thrive at the intersection of insight, creativity, and execution. My career is rooted in elevating brand visibility, deepening client engagement, and delivering ROI through integrated marketing.With core strengths in brand management, strategic communications, digital strategy, partnerships, and stakeholder engagement, I’ve driven measurable success—including a 700%+ social media growth, doubling earned media visibility, and launching initiatives that bridge trust with HNIs, UHNIs, and family offices.What sets me apart? I blend analytical precision with creative thinking, while leading cross-functional teams to deliver impact. I believe in marketing that resonates, performs, and evolves. And I’m just as much at home hosting C-suite clients at a global conference, as I am curating campaigns that inspire trust and action.A learner at heart. A reader by habit. A traveler by passion. And a touch of the mysterious, always seeking deeper understanding and new experiences—both professionally and personally.Let’s connect, collaborate, and create marketing that moves markets and minds.
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