Sali Morris

Marketing, Communication & Business Development Director at Moveero @Moveero

GB

GKN Wheels was acquired in October 2020, and my primary role since acquisition, has been to develop and globally re-brand the business and product sub-brands. From the strategy and timing plan to the re-naming process, creating key messages, visual identity, internal and external communications, whilst building a comprehensive suite of brand identity guidelines. Within a 7 month period, the business re-brand was launched virtually, globally internally & externally. Developing all launch materials, re-creating all collateral in readiness for day 1, as well as co-ordinate all legal, intellectual property and financial aspects of the re-name/brand and the on-going management of the 12-month transition.I am the brand ambassador for moveero, having structured the new identity, created, and aligned messaging and developed and managed the launch of moveero, to evolve the brand globally, away from GKN. I am managing the corporate reputation and actively building brand advocacy and credibility through events and communications.In conjunction with the re-brand, I am responsible for on-going development and aligning the marketing strategy to the new owner’s business strategy, developing and managing the budgets to align with the tactical multi-channel marketing strategy for the re-branded business. In this role I continue to identify new business opportunities, customers, and markets and work to support the approach to winning business and increasing sales revenue.