Sakshi Lokhande

Digital Marketing Executive @Jal Precision Products Ltd

Pune, IN

At JAL Precision Products Ltd, I play a dual role that blends creativity with analytical thinking to support the company’s digital growth and data-driven decision-making.As a Digital Marketing Executive, I manage and execute end-to-end marketing strategies across SEO, paid campaigns (Google, Meta, LinkedIn), and content creation. My focus is on building brand visibility, driving quality traffic, generating leads, and enhancing our online presence through strategic and consistent efforts.I also handle the company\'s social media platforms, create engaging content calendars, and manage the official website — ensuring an optimized user experience and regular performance improvements using tools like Google Analytics, Search Console, SEMrush, and Canva.On the analytics side, I support the marketing and management team with insightful reports and dashboards using Power BI, Tableau, Excel, and SQL. I work on analyzing marketing data, campaign performance, sales trends, and customer behavior to improve ROI and help in business forecasting.Key Highlights: Improved organic traffic and keyword rankings through SEO best practices Managed successful paid campaigns with measurable lead conversions Built interactive dashboards to visualize campaign KPIs and user engagement Extracted and cleaned data using SQL for accurate performance reports Contributed to strategic decisions with detailed performance insightsThis role allows me to combine my passion for marketing with my skills in data analytics to deliver measurable impact.