Sajal Dey

Search Engine Optimization Executive @Avianna Group Hotels & Resorts

Siliguri, IN

At Avianna Group, I manage the SEO and digital marketing strategies for more than seven hotel and resort properties across Darjeeling, Sikkim, Kurseong, and Lachung. I was hired to strengthen the brand’s organic visibility, improve GMB rankings, and increase direct inquiries through Google Search and OTA platforms. My work focuses on building a strong local SEO presence, optimizing property websites for both user experience and search performance, and ensuring consistent online visibility.I plan and execute complete SEO campaigns — from on-page and off-page optimization to technical audits and performance tracking. I use tools like Google Analytics, SEMrush, and Ahrefs to monitor ranking growth, keyword performance, and user behavior, turning data into clear strategies. Alongside SEO, I manage the company’s LinkedIn presence, plan content calendars, and run Facebook ad campaigns. Collaborating closely with design, sales, and developer teams, I ensure every digital touchpoint of Avianna reflects brand quality and visibility. This effort led to higher engagement, increased calls, and a noticeable boost in booking inquiries.