Saiyam Arora

National Trade Marketing Manager @Philip Morris International

Gurugram, HR, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2025 — Present

National Trade Marketing Manager @Philip Morris International

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Gurugram, IN

National Trade Marketing Manager at Philip Morris India, leading a team of 10 high-performing professionals — including 4 Regional Trade Marketing Managers, 4 Trade Marketing Executives, and 2 Trade Marketing Administrators.I manage the TM P&L and drive strategic planning, geography prioritization, and execution excellence to maximize ROI, growth, and market share.Passionate about capability building, I actively coach the team on key performance outcomes — both internal (volume & growth) and external (market share and distribution strength).Key Responsibilities:• Trade marketing strategy & GTM deployment• Visibility planning & execution• Vendor & stakeholder management• Data-driven decision making and ROI optimization

EDUCATION

2008 — 2012

Maharaja Surajmal Institute Of Technology

Bachelor of Technology (BTech), Electrical, Electronics and Communications Engineering

2014 — 2016

Institute of Management Technology, Ghaziabad

PGDM, Marketing/Marketing Management, General

SKILLS

AnalysisLeadershipMarketing CommunicationsMarket ResearchCorporate CommunicationsMarketingCustomer Relationship Management (Crm)Marketing StrategyProject ManagementOrganization SkillsOwnershipCompetitive AnalysisCrmTeamworkTeam ManagementStrategyResearchBusiness AnalysisPowerpointMicrosoft ExcelData AnalysisSocial MediaJavaCMicrosoft OfficeSalesSocial NetworkingSocial Media MarketingManagementBusiness StrategyBusiness DevelopmentAnalytical Skills

ABOUT SAIYAM ARORA

Currently serving as the National Trade Marketing Manager at Philip Morris International, India, where I lead a team of 10 high-performing professionals and manage the Trade Marketing P&L. I am a sales and marketing professional with 10 years of experience across brand building, e-commerce, general trade, modern trade, performance marketing, and key account management.Previously, I was the Marketing Manager for the premium toothbrushes category at Colgate-Palmolive India, driving growth and innovation in a highly competitive segment.Before that, I handled business planning, forecasting, sales, and on-platform media for 50% of Colgate-Palmolive’s e-commerce business.During my tenure at L’Oréal India, I led cross-functional teams to manage e-commerce marketplaces, grocery, beauty, and quick-commerce channels — building strong expertise across brand management, supply chain integration, business forecasting, and P&L ownership. I also gained on-ground commercial experience as an ASM for General Trade and Modern Trade.I aspire to continue growing as a commercial and marketing leader at the intersection of sales, consumer brand marketing, and e- commerce.

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Saiyam Arora — National Trade Marketing Manager at Philip Morris International in Gurugram, HR, IN | Unifers