Saiyam Arora
National Trade Marketing Manager @Philip Morris International
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WORK HISTORY
National Trade Marketing Manager @Philip Morris International
Gurugram, IN
National Trade Marketing Manager at Philip Morris India, leading a team of 10 high-performing professionals — including 4 Regional Trade Marketing Managers, 4 Trade Marketing Executives, and 2 Trade Marketing Administrators.I manage the TM P&L and drive strategic planning, geography prioritization, and execution excellence to maximize ROI, growth, and market share.Passionate about capability building, I actively coach the team on key performance outcomes — both internal (volume & growth) and external (market share and distribution strength).Key Responsibilities:• Trade marketing strategy & GTM deployment• Visibility planning & execution• Vendor & stakeholder management• Data-driven decision making and ROI optimization
EDUCATION
Maharaja Surajmal Institute Of Technology
Bachelor of Technology (BTech), Electrical, Electronics and Communications Engineering
Institute of Management Technology, Ghaziabad
PGDM, Marketing/Marketing Management, General
SKILLS
ABOUT SAIYAM ARORA
Currently serving as the National Trade Marketing Manager at Philip Morris International, India, where I lead a team of 10 high-performing professionals and manage the Trade Marketing P&L. I am a sales and marketing professional with 10 years of experience across brand building, e-commerce, general trade, modern trade, performance marketing, and key account management.Previously, I was the Marketing Manager for the premium toothbrushes category at Colgate-Palmolive India, driving growth and innovation in a highly competitive segment.Before that, I handled business planning, forecasting, sales, and on-platform media for 50% of Colgate-Palmolive’s e-commerce business.During my tenure at L’Oréal India, I led cross-functional teams to manage e-commerce marketplaces, grocery, beauty, and quick-commerce channels — building strong expertise across brand management, supply chain integration, business forecasting, and P&L ownership. I also gained on-ground commercial experience as an ASM for General Trade and Modern Trade.I aspire to continue growing as a commercial and marketing leader at the intersection of sales, consumer brand marketing, and e- commerce.
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