Somyajyoti Majumder

Trade Marketing @Philip Morris International

Kolkata, IN

Designing and executing end-to-end POSM solutions — from concept and development to approvals, production, QC, and inventory management.Managing POSM installation, upkeep, repair, and AMC plans in alignment with field requirements and brand cycles.Overseeing regional POSM inventory and ensuring adherence to internal controls and reporting standards.Planning and executing visibility changeovers as per national marketing cycles while maintaining compliance with merchandising and legal guidelines.Leading communication development with external agencies and coordinating trade programs, ensuring retailer understanding and timely execution.Implementing and managing a multi-dimensional segmentation model for resource allocation, supporting cycle planning and targeted field initiatives.Ensuring quality control of centrally developed POSM and regional deliveries to uphold brand standards.This role supports PMI’s mission of delivering a smoke-free future by enabling impactful, compliant, and strategic trade visibility and engagement.

St.Xaviers Instituition

ICSE and ISC

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelor of Fashion Technology

POLIMI Graduate School of Management

Master of Science - MS

NEOMA Business School

Master of Science - MS