Saida Zeidan
Head of Digital Marketing @3METAD
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WORK HISTORY
Head of Digital Marketing @3METAD
San Jose, CA, US
Lead the marketing team and support the company\'s digital marketing capabilities, including and not limited to, managing the marketing budget, executing marketing campaigns, measuring performance, and providing recommendations.
EDUCATION
Golden Gate University
Master of Business Administration, Marketing, 4.0 GPA
Golden Gate University
Doctorate of Business Administration, Marketing-Focused Dissertation, 3.975 GPA
San Francisco State University
Bachelor of Science, Business Administration/Computer Information Systems
Harvard Business School
Executive Certificate - With Distinction, Business Analytics
ABOUT SAIDA ZEIDAN
I\'m passionate about marketing and enjoy collaborating with teams and clients to enhance the company\'s competitive advantage. I love the field of marketing and its focus on people; observing and influencing behavior and outcome. I utilize data analytics in my decision making and always thrive to sharpen and strengthen my analytical skills to meet and exceed today\'s business needs. I constantly strive to expand and update my knowledge to meet current market trends and to predict future ones, and have pursued higher education courses to address skills I wanted to learn (Conducting research, Data analytics, etc). My interests include launching social media campaigns and using data analytics to measure ad effectiveness, conducting primary and secondary qualitative and quantitative research with interviews and surveys, and keeping up with business news and market trends.
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