Sai Vimal Gummadi

Head of Digital Marketing @Swainz Overseas Careers

Hyderabad, IN

As the Head of Digital Marketing Lead at Swainz Overseas Careers, I spearheaded the digital growth initiatives, managing a diverse team and taking full ownership of our paid media strategy. My role encompassed a wide range of responsibilities, including:Team Leadership & Project Management: Directed and mentored a 4-member team, including a website developer, content writer, and graphic designer, ensuring cohesive execution of digital marketing campaigns and projects.Paid Media Strategy & Execution: Solely responsible for the end-to-end management of all Google Ads and Meta Ads campaigns, from initial strategy and creative development to continuous optimization for maximum ROI.Social Media Marketing: Developed and executed social media strategies to enhance brand presence and engagement across relevant platforms.Advanced Analytics & Reporting (Google Analytics 4): Leveraged Google Analytics 4 (GA4) to gain deep insights into user behavior, website performance, and campaign effectiveness. Designed and implemented custom reports to track key KPIs, identify trends, and inform data-driven decision-making for continuous improvement of marketing strategies.Tag Management & Tracking (Google Tag Manager): Utilized Google Tag Manager (GTM) to implement and manage website tracking, including custom event tracking for form submissions, button clicks, and other critical user interactions on landing pages. This ensured accurate data collection for GA4 and other marketing platforms.SEO & Website Performance (Google Search Console): Monitored and analyzed website performance, organic search traffic, and keyword rankings using Google Search Console. Identified and resolved technical SEO issues, optimized content for improved visibility.Competitive Analysis & Keyword Research: Employed industry-leading tools such as Semrush and Ahrefs for comprehensive keyword research, competitor analysis, backlink auditing.