Sahitti Nerkar

Product Marketing Associate @Scaler School Of Technology

Bengaluru, IN

Event Strategy & Execution: Spearheaded 70+ top- and mid-funnel events, generating 93,854 eligible leads and directly contributing to 349 student enrollments. Led National Coding League (NCL) Season 1 & 2, collectively driving leads- Funnel Optimization & Growth: Drove a 169% increase in test retakes and 86.3% overall growth in test attempts (2023-24) through targeted funnel strategies. Led research projects to optimize internal processes and improve conversion rates- Community Engagement & Communication: Managed WhatsApp (10K+ members) and Telegram (2,500+ members) communities, enhancing student engagement. Designed and executed multi-channel communication (email, SMS, WhatsApp) to boost attendance and lead nurturing- AI Chatbot & Student Support: Led the integration of an AI chatbot on the SST website, resolving 2.5L+ queries in 7 months, manually fine-tuning responses and optimizing FAQs for accuracy- Data-Driven Decision Making: Conducted in-depth market research, funnel analytics, and user behaviour analysis, generating reports that influenced marketing strategies and business decisions- Content & Copywriting: Independently handled copywriting for TOF, mid-funnel, and bottom-funnel communication, including landing pages, event invites, CLM comms, user journeys and social media campaigns- Cross-Team Collaboration & Execution: Coordinated with sales, product, and customer support teams to reduce TAT in application completion, ensure website optimization, and execute high-impact marketing initiatives.

Dr. Ambedkar College, Nagpur

Junior College , Science

Symbiosis Institute of Business Management (SIBM)

Master of Business Administration - MBA, Marketing

Symbiosis Centre for Management Studies- Pune

Bachelor of Business Administration - BBA, -