Sahima Miah

Marketing and Communications Project Worker @Voluntary Action Leeds

Leading the Community Champions project and developing public health information to increase awareness and counter misinformation, raising significant vaccine uptake in migrant communities. • Organising outreach events and building connections with local cafe’s, community centres, and prayer spaces. • Delivering email marketing campaigns and increasing open rate (58.4% from average performance of 43.8%) and click rate (24.2 from average of 8.2%). • Managing multi-social media channels including posting, scheduling, and campaigns with an increase in engagement, website traffic, and volunteer applicants. • Leading the design and production of digital and print brand marketing materials. Redesigned content with brilliant feedback from the company. • Collaborating with the Strategic Comms Group (SCG) and providing communication strategies for the city\'s health and care sectors. • Leading the Community Champions project and executed a marketing strategy that employs unutilised social media channels. • Providing monthly reports on performance and analytics. • Participating in other opportunities: training workshops and recruitment.