Sahil Khurana

Vice President, Marketing Analytics @NAB

Gurugram, IN

Lead the end-to-end design, execution, and performance measurement of marketing campaigns across various channels, leveraging Adobe Analytics for real-time tracking and deep behavioral insights.• Use Adobe Analytics and Adobe Experience Cloud to monitor customer journeys, identify high-impact touchpoints, and optimize conversion paths.• Identify Pega’s decisioning requirements to fine tune delivery and customer experiences, thereby tailoring to meet customer needs• Collaborate closely with marketing strategists and product teams to develop data-backed campaign briefs and audience targeting strategies.• Generate actionable insights through deep-dive analyses of customer behaviour, conversion funnels, and campaign performance metrics.• Translate complex analytical findings into clear, strategic recommendations for senior leadership and cross-functional stakeholders.• Continuously refine segmentation models and customer journeys using behavioral, demographic, and transactional data.• Partner with data science and engineering teams to ensure data integrity, improve attribution models, and enhance campaign tracking infrastructure.• Champion a test-and-learn culture across the marketing organization, ensuring all campaigns are rooted in data and designed for measurable impact.

Apeejay School

Bachelor of Commerce - BCom, Business/Commerce, General