Saheli Karmakar
Senior Performance Marketing Consultant @Insightstap
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WORK HISTORY
Senior Performance Marketing Consultant @Insightstap
Kolkata, IN
Currently working with Insightstap as a Performance Marketing Executive, bringing 4 years of experience in driving ROI-focused campaigns across paid search, social, and display channels, combined with hands-on GTM engineering expertise in building scalable, automated growth systems.Specializes in optimizing full-funnel performance, integrating analytics and tracking, and designing GTM workflows that align marketing, sales, and product for predictable revenue growth.Skilled in leveraging data, APIs, and marketing tech to streamline operations, improve conversion rates, and launch high-impact experiments that accelerate customer acquisition and retention.
EDUCATION
Internet Marketing School
Premium Programme on Digital marketing , Digital Marketing
Acharya Girish Chandra Bose College
Bachelor of Commerce - BCom, Accounting and Finance
ABOUT SAHELI KARMAKAR
SEO & Local SEO: Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Link Building, GEO TargetingPaid Advertising: Google Ads, Meta Ads (Facebook, Instagram), PPC, Display Ads, Remarketing, Conversion TrackingAnalytics & Optimization: Google Analytics, Google Tag Manager (GTM), Microsoft Clarity, Conversion Rate Optimization (CRO), A/B TestingPerformance Marketing: ROI-driven Campaigns, Lead Generation, Competitor Analysis, Market Research, Audience SegmentationSocial Media Marketing: Facebook, Instagram, LinkedIn, Twitter | Campaign Management, SMO, Engagement GrowthContent & Creative Tools: Canva, Content Writing, Email Marketing, Digital Strategy Development Key Achievements:Improved organic traffic by 15% and boosted keyword rankings by 20% in just 6 months.Increased qualified leads by 30% via optimized PPC & social campaigns, improving CTR by 18% and lowering CPC by 12%.Enhanced campaign ROI by 22% through CRO and data-driven targeting.I am passionate about leveraging SEO, PPC, Analytics, and Digital Strategy to deliver measurable growth. Open to connecting with HR professionals, recruiters, and companies looking for a results-driven Digital Marketing Executive who can take their online presence to the next level.
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