Sagufta Khurshid

Assitant Brand Manager @Vi-John Group

Gurugram, IN

Successfully delivered consistent business growth by achieving secondary sales targets over multiple months and driving significant volume increases in key territories.Rolled out performance-driven incentive programs across key categories like Deodorants and PSC, which resulted in a measurable uplift in team motivation and sales output.Played a critical role in scaling up South Bombay’s sales performance, nearly doubling secondary numbers through better coverage planning and distributor partnerships.Led the strategic launch of a core product (PSC), exceeding placement targets and establishing it as a high-velocity SKU during my stint.Onboarded and trained new TSIs, mentoring them on sales call execution and app-based tracking tools — significantly improving team productivity and operational smoothness.Focused on market expansion by activating universal outlets and improving numeric distribution, contributing to stronger market visibility and deeper brand reach.Strengthened backend sales operations by managing three distributors and helping two achieve their primary sales targets consistently.Introduced practical sales tools like bound catalogues, enhancing retailer engagement and enabling more effective in-store conversations.Advocated for continuous team learning by initiating focused training on objection handling, call structure, and field productivity techniques.

KCP Siddharth Public School

Class 10

Guru Gobind Singh Public School - Chas, Bokaro Steel City

Class 12

Indian Institute of Management Nagpur

Master of Business Administration - MBA

Deshbandhu College

BCOM HONS