Sagar Haldankar
Digital Marketing Manager @Baskin Robbins, India
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WORK HISTORY
Digital Marketing Manager @Baskin Robbins, India
Mumbai, IN
Lead and manage omni-channel digital campaigns across platforms including Facebook, Google, YouTube, and OTT to drive brand awareness and customer acquisition- Develop and execute media planning and buying strategies for biddable and non-biddable media channels, ensuring optimal budget utilization and campaign ROI- Negotiate media rates, terms, and packages with partners and platforms, consistently achieving cost efficiencies and added value- Custodian of CRM program development and execution; spearheaded the revamp of rewards initiatives leveraging customer data to enhance retention and attract new users- Lead Google My Business project for 900+ retail stores to improve local search visibility and enhance online customer engagement- Coordinate closely with internal teams and external agencies/stakeholders to ensure alignment and seamless campaign execution- Provide detailed reporting and actionable insights to the marketing initiatives for informed decision-making and strategy refinement- Support social media, content, and brand marketing initiatives to maintain a cohesive and engaging brand presence across all digital channels- Enjoy the unique perk of indulging in exclusive Baskin Robbins ice cream anytime,
EDUCATION
Usha Pravin Gandhi College of Arts, Commerce and Science
Masters in Media, Entertainment and Advertising, Advertising
Welingkar Institute of Management
Diploma in Advertising and Public Relations, Advertising
Sir J J School of Art Dr D N Road Mumbai 400 001 (Painting)
Photography
University of Mumbai
Bachelor's in Mass Media, Advertising
SKILLS
ABOUT SAGAR HALDANKAR
I’m a lifelong learner, tech enthusiast, photographer, and gamer—continually inspired by the ever-changing world of media and technology. These experiences have not just shaped my career but enriched my journey as a human being.Digital Marketing Enthusiast with expertise in omni-channel campaign management across Retail, QSR, E-commerce, Consumer Electronics, and BFSI- Managed and scaled both performance and branding campaigns using Facebook, Google, YouTube, and OTT platforms- Oversaw 100Cr+ INR online advertising spends at EssenceMediacom (GroupM)- Delivering 100Cr+ INR sales revenue for leading retail brands- Developing skills in CRM program strategy and WhatsApp, SMS, RCS, execution, continually learning and adapting to optimize campaigns for customer retention and acquisition- Proven strengths in media planning, buying, and robust negotiations across biddable and non-biddable media including display, OTT, and affiliate networks- Strong abilities in stakeholder collaboration, driving seamless execution with internal and external partners- Champion organizational streamlining, ensuring process excellence and alignment with business objectives- Passionate about leveraging analytics and data to deliver measurable, customer-centric results.
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