Safi Usmani
Assistant Manager (Digital Marketing) @Oyo
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WORK HISTORY
Assistant Manager (Digital Marketing) @Oyo
Gurugram, IN
Handling search engine marketing for 2+ brands of OYO Vacation Homes across Europe- Responsible for driving new user traffic through paid channels and Retargeting website drop offs through display channels- Planning, executing and optimizing Search Ads campaign on Google Ads and Bing Ads for brands of OVH including Belvilla & DanCenter while constantly achieving an overall ROAS of 5- Managed all SEO activities for the company, including keyword research, content optimization, and link building- Managed the agency that we work with for content and backlinks- Led a team of CRM specialists and helped them develop and execute strategies to retain customers- Oversaw email and SMS marketing campaigns- Learned and implemented the latest SEO trends and best practices- Gained experience in managing a team and working with cross-functional teams- Developed strong communication and analytical skills- Gained extensive experience with tools like Google Ads Editor, Keyword Planner, Google Analytics, Google Search Console and SEMrush.
EDUCATION
Shri Ram Group of Colleges
Bachelor's degree
ABOUT SAFI USMANI
Working as a Digital Marketing Lead at OYOHandling search engine marketing for 2+ brands of OYO Vacation Homes and Hotels across Europe and USA.Responsible for driving new user traffic through paid channels and Retargeting website drop offs through display channels.Planning, executing and optimizing Search Ads campaign on Google Ads and Bing Ads while constantly achieving an overall ROAS of 5 and contributing to 25% of total direct demand revenue and 30% to websites trafficPlanned and executed Branding, Prospecting Campaigns to build upper funnel and Re-Marketing Campaigns to drive conversions on GDN, Youtube, Facebook Ads, Programatic Ads, Criteo and RTB House.Managed all SEO activities for the company, including keyword research, content optimization, and link building.Managed the agency that we work with for content and backlinks.Led a team of CRM specialists and helped them develop and execute strategies to retain customers.Strategizing email and SMS marketing campaigns in order to increase the customer return rate. Learned and implemented the latest SEO trends and best practices.Gained experience in managing a team and working with cross-functional teams.
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