Saffron Lawless
Marketing Manager @Rotec Security Solutions Ltd
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WORK HISTORY
Marketing Manager @Rotec Security Solutions Ltd
As Digital Marketing Executive, I play a crucial role in developing and implementing online marketing strategies to promote our products and services. Some of my key responsibilities include- Create and execute comprehensive digital marketing strategies aligned with the company\'s quarterly and long-term goals- Develop and manage content marketing campaigns, including blog posts, whitepapers, case studies, and videos, to engage and educate our audience- Manage PPC advertising campaigns to improve visibility and drive traffic to the company\'s website- Create and execute email marketing campaigns to nurture leads, communicate with existing customers, and promote products or services- Manage and maintain social media profiles to build brand awareness, engage with our audiences, and share relevant content- Monitor and analyse the performance of digital marketing campaigns and provide regular reports on KPIs to assess ROI and make data-driven decisions- Collaborate with other departments, such as sales, product development, and customer support, to ensure marketing efforts are aligned with overall business objectives- Manage the digital marketing budget effectively, allocating resources to the most productive channels and campaigns- Continuously test and optimise digital marketing strategies, including website design, content, and ad copy, to improve conversion rates and overall performance- Utilise our CRM system to track and manage leads, prospects, and customer interactions, ensuring effective communication and follow-up.
EDUCATION
University of Chester
Master's degree
University of Lancashire
Bachelor of Arts - BA
ABOUT SAFFRON LAWLESS
An experienced Marketing Manager, with a Master\'s degree focused in Digital Marketing from the University of Chester, and a demonstrated Marketing history in the building materials industry. Skilled in Adobe InDesign, Adobe Photoshop, and Adobe Lightroom.
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