Saeed Arabloo
Business Analyst - Marketing Analyst @Croda
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WORK HISTORY
Business Analyst - Marketing Analyst @Croda
East Cowick, GB
Deployed an end-to-end Marketing Attribution framework integrating GA4 and BigQuery, connecting multi-channel digital journeys to campaign ROI across all divisions.Standardised analytics infrastructure by implementing GA4 + GTM across global websites, ensuring reliable, structured, and compliant event tracking.Built an enterprise-level Qlik Sense Marketing Intelligence Platform consolidating global marketing data, surfacing insights on lead generation, engagement, and conversion.Partner cross-functionally with marketing and IT teams to develop KPI models and audience segmentation logic, supporting campaign optimisation.Lead on data quality governance, digital tagging strategy, and advanced performance dashboards.
EDUCATION
Sharif University of Technology
Bachelor's degree, Chemical Engineering
Aston University
Master's degree, Business Analytics
SKILLS
ABOUT SAEED ARABLOO
Data-driven Marketing Analyst and Business Analyst with over 5 years of experience turning complex digital data into actionable insights that drive customer engagement, campaign performance, and marketing ROI.Specialised in digital analytics, predictive modelling, and marketing attribution, I design and deploy data models and visualisation platforms that empower non-technical stakeholders with clear, evidence-based insights.Currently leading end-to-end digital analytics at Croda, where I’ve implemented GA4, GTM, and Qlik Sense globally and built a unified Marketing Attribution framework connecting digital touchpoints to business outcomes.CORE SKILLSPredictive Modelling & Regression AnalysisDigital Customer Journey OptimisationGA4, GTM, BigQuery, SQL, Qlik Sense, Power BIPython (pandas, scikit-learn), Machine LearningData Visualisation & StorytellingStakeholder Management & Agile CollaborationMarketing Attribution ModellingCloud Analytics (GCP, Vertex AI – familiarisation in progress)
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