Sacha H.

WORK HISTORY

EDUCATION

ABOUT SACHA H.

Over the past year, I\'ve elevated my branding and content strategy expertise to an enterprise level, leading brand overhauls, annual and impact reports, PR strategies, paid media, and team leadership for GUS Canada, the largest private post-secondary education provider in Canada. This role has allowed me to refine my corporate communication skills with shareholders, stakeholders, and government bodies while managing the marcom team and developing cross-channel communication strategies for a company of over 2,700 employees. It’s been an incredible journey, and I look forward to continuing to drive impactful results in the higher education sector.Before my current role, I immersed myself in branding and creative content as CBO of Psychedelic Spotlight, a publicly traded media publisher focused on neuroscience, biotech, and wellness innovations. I shaped and shared stories of cutting-edge direct-to-consumer brands, from functional supplements to digital tech and breakthrough science. I amplified each brand\'s unique value proposition by leveraging my market analysis and storytelling expertise. Our revenue primarily came from media ad buys from clients in these sectors.At Quoth Paddleboards, I am instrumental in defining brand strategy and overseeing marketing operations, contributing to the company\'s significant growth in the paddleboard market. We\'re in over 50 retail stores across Canada and have become a Vancouver cult brand. I enjoyed launching this brand, implementing our go-to-market strategy, and choosing our key sales channels. We\'ve found traction through a grassroots approach.My time branding biotech and life sciences brands that trade on the OTC for investors and direct-to-consumer markets has been advantageous. At Pharmadrug, I significantly shaped the company\'s corporate brand identity and led the launch of a functional mushroom product, overseeing the entire process. This role involved substantiating claims and managing packaging details, highlighting the differences among functional mushroom products.A major highlight at MindCure was launching a supplement line and developing a corporate brand website for investors. This experience refined my skills in content marketing, product development, go-to-market strategies, persona research, e-commerce, and GMP manufacturing standards, particularly in regulatory labelling.