Sabyasachi Chakraborty
Senior Manager - Digital Marketing @Merlin Group
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Digital Marketing @Merlin Group
Kolkata, IN
As a Senior Manager - Digital Marketing at Merlin Group of Companies, I am responsible for driving the digital marketing strategy for the company. I have built and conceptualized highly effective digital marketing campaigns that align with our overall business objectives. One of my key achievements has been leading a team of marketing professionals and guiding them in executing successful campaigns across various channels such as Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads. Through my leadership, I have been able to drive significant impact in increasing brand awareness, driving website traffic, and generating qualified leads.In addition, I have played a crucial role in implementing and optimizing Google Analytics 4 and Google Tag Manager for our digital marketing efforts. This has allowed us to track and analyze key metrics, optimize our campaigns in real-time, and make data-driven decisions to continually improve our overall performance.I constantly stay up-to-date with the latest trends and updates in the digital marketing industry, ensuring that our strategies are always innovative and in line with industry best practices. By leveraging my expertise in digital marketing, I have been able to provide valuable insights to the leadership team and contribute to the overall growth and success of the company.Overall, my experience as a Senior Manager - Digital Marketing at Merlin Group of Companies has honed my skills in strategic planning, campaign execution, data analysis, and team leadership. I am passionate about driving results and delivering measurable impact through digital marketing initiatives, and I am excited to continue making a significant contribution to the success of the company.
EDUCATION
MICA | The School of Ideas
Advance Certificate in Digital Marketing & Communication, Digital Communication and Media/Multimedia
University of Calcutta
Bachelor of Commerce (B.Com.), Commerce
SKILLS
ABOUT SABYASACHI CHAKRABORTY
Seasoned Digital Marketing Consultant in Kolkata with 16+ years of extensive experience with a MICA certification in digital marketing and communication.My core competencies include developing and executing digital marketing strategies, managing Google Ads and other paid social media campaigns, and leading a team of marketing professionals. I am passionate about delivering exceptional results using the latest digital marketing tools and techniques, and I have a proven track record of increasing brand awareness, driving website traffic, and generating qualified leads for our projects. I am always eager to learn new skills and explore new opportunities in the digital marketing space.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.