Sabrina Loc
Lead Generation Representative - Aws @Softchoice
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WORK HISTORY
Lead Generation Representative - Aws @Softchoice
Toronto, ON, CA
Co-built the Softchoice SBAI LGR Program that won #1 of all AWS SBAI Programs of North America in 2025• Sourced 32 opportunities from May-December 2025 (4.5 opps per month avg) pitching relevant services in cold calls to Emerging Business and Small-Medium Business prospects• Worked with my AE to close-win 1 account (which continues to drive business with us)•Owning the relationship between Softchoice LGRs & AWS DGRs: co-selling with AWS. Working on 6 AO opportunities.• Acting as pod leader to newer LGRs on the team• Establishing processes for finding contacts with Zoom Info, stakeholder reports to AWS Partner Territory Managers(PO into ACE/APN), call & email cadences, scheduling meetings with prospects, taking relevant notes on calls, creating opportunities in Salesforce, and more•Responsible for first-touch call with the prospect and the internal team, keeping everyone organized, working with the legal team, creating the opportunity in Salesforce, & making sure all relevant resources are on the call.• Achieved the Cloud Practitioner Certification three months into starting my role• Understanding offers, solutions, and common problems that clients deal with through weekly enablement from both Softchoice and from AWS.• Actively participates in the 8 week AWS technical led enablement sessions for Softchoice sellers• Apart of the trial group for Orum (power dialer) integration • Campaigns: VM, AWS Gen AI, Back-up & Disaster Recovery, Cloud Migration, Cloud Lifecycle Services, S3 Storage, Redshift, Data warehousing, & more
EDUCATION
Toronto Metropolitan University
Bachelor of Commerce - BCom, Marketing
ABOUT SABRINA LOC
Hello‍!I’m Sabrina, an AWS Lead Generation Representative at Softchoice. Myself and my 3 colleagues built the program that got us the title of #1 partner to AWS for opportunities booked in the Small Business Accelerator Initiative (SBAI) space in 2025 for North America🥇. We won ~100 opportunities with prospects for Cloud.I am the vice-president of education of Orange Nations (Softchoice) Toastmasters and the conference co-chair for District 60 Toastmasters planning for the from Spark to Spotlight conference happening April 25/26th, 2026.I’m an individual who passionately chases self-growth. I love learning new insights from other people’s stories, especially when I get to witness and be apart of their story in the making Toastmasters has been an ever present part of my career, since joining in November 2020 I have developed strong communication skills in presenting, giving/receiving feedback, facilitating, and leading. It doesn’t stop there though, every week I still learn something new
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