Saba Khan

Communications and Marketing Coordinator @Active Adult Centre of Mississauga

Mississauga, ON, CA

Develop and maintain all website content, including class schedules, blog posts, seasonal announcements, and digital ad landing pages; tracked performance metrics to support continuous improvement- Create and managed engaging email campaigns and monthly newsletters to enhance member communication and program awareness- Oversee all social media platforms, producing original content (photos, videos, and graphics) and reporting on engagement metrics to drive growth and visibility- Design print and digital marketing materials, including flyers, promotional graphics, and the seasonal program guide- Plan and execute large-scale events such as the Walkathon and Seniors’ Info Fair, including logistics, sponsorship outreach, stakeholder engagement, and revenue tracking- Secure event sponsorships and advertising commitments; managed invoicing and communications with community partners- Produce the Annual Impact Report and supported its presentation to the Board at the AGM- Maintain communications budget, tracked related expenses and income, and provided mentorship to seasonal staff- Represent the organization at community outreach events to increase visibility and engagement- Review and update annual communications work plan in alignment with strategic priorities.

University of Toronto Mississauga

Honours Bachelor of Arts (B.A.), English , Institute of Communication, Culture, Information and Technology, & Professional Writing

Sheridan College

Certification, Institute of Communication, Culture, Information and Technology

Sheridan College

Certification, Journalism New Media