Ryan Johnson

Digital Media Engineer Manager @Hallmark Cards

Kansas City, MO, US

Over two decades at Hallmark, I’ve progressed through hands-on production roles to creative systems development and now to strategic digital leadership—consistently focused on evolving and scaling personalized product systems. My work sits at the intersection of creative production, technical infrastructure, and consumer experience—building workflows that bring personalized products to life across Hallmark’s platforms.Lead a cross-functional team of digital specialists supporting a wide range of customizable product categories. Oversee the creation and continuous evolution of digital SKUs, ensuring scalability, flexibility, and responsiveness to shifting consumer and seasonal demands. Drive initiatives around workflow automation, SKU simplification, and production template consistency to increase speed-to-market and reduce manual effort. Collaborate with engineering, marketing, and vendor teams to maintain seamless integrations and deliver personalization experiences that align with brand expectations. Proactively identify and address production pain points, delivering sustainable improvements that support long-term system performance.Key Impact: Enabled Hallmark’s personalization platform to remain adaptive and competitive by designing systems that support innovation, rapid iteration, and growth.

University of Central Missouri

BFA

Missouri University of Science and Technology

BS