Caroline McDonald

Data Analytics Manager @Hallmark Cards

Rogers, AR, US

Lead the development, maintenance and optimization of complex data processes that support ever-changing business needs • Manage and coach two mid-level data analysts and guide through annual performance cycle • Initiate and cultivate the relationship between business analysts and data engineers in the analytics organization • Consult with analytics, product, and customer partners to understand intricacies of business needs and challenges and create complex technical solutions to deliver on those business needs • Engineer and automate complicated SQL, Teradata, Tableau, and Tableau Server processes that supply unquestioned data sources for multiple projects across the analytics organization • Analyze and incorporate new and evolving data structures and guide their adoption for the Core Business Analytics Team • Integrate complex and nuanced ecommerce data into existing data sets for more wholistic look at performance • Through a continuous improvement mindset, research and implement methods to make complex processes simpler, more efficient, and easier to maintain • Lead development of other business analysts with varying skill sets

University of Arkansas

Bachelor of Business Administration (B.B.A.), Marketing

University of Memphis

Master of Professional Studies, Human Resources

Udacity

Data Science Nanodegree