Rylie Yawson
Director of Marketing & Public Relations @Craighead County Jonesboro Public Library
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WORK HISTORY
Director of Marketing & Public Relations @Craighead County Jonesboro Public Library
US
As Marketing & Public Relations Director, I promote the library and its events by writing press releases, conducting interviews with local radio and television outlets, and representing the library at business and community events. I strategically plan and execute marketing campaigns to increase engagement and awareness, while also coordinating departmental operations such as workflow, procedures, and budget oversight. I manage and update the library’s website to ensure accessible and engaging content, and I supervise my assistant, the graphic designer, as well as interns, volunteers, and pages assigned to the department. In addition, I serve as the library’s community engagement representative, fostering strong partnerships and connections throughout the community.
EDUCATION
Arkansas State University
Certificate in Forensics and Debate
Arkansas State University
Minor in Sales Leadership, Bussiness
Arkansas State University
Master of Public Administration - MPA, Political Science and Government
Arkansas State University
Certificate in Public Relations & Advertising
Arkansas State University
Minor in Political Science
Arkansas State University
Certificate in Social Media Management
Arkansas State University
Certificate in Nonprofit Communications
Arkansas State University
Bachelors of Science in Strategic Communications, Public Relations, Advertising, and Applied Communication
ABOUT RYLIE YAWSON
Hi! I am the Marketing & PR Manager with the Craighead County Jonesboro Public Library. I also serve part-time as a Graduate Teaching Assistant with the A-State Communications Department. I hold a Master\'s in Public Administration along with a Bachelor’s of Science in Strategic Communications with minors in Sales Leadership and Political Science. I hold professional certificates in Public Relations and Advertising, Social Media Management, Nonprofit Communications, and Forensics and Debate.
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