Ryan Bradley

Senior Vice President Marketing @DreamWorks Animation

Lead global marketing initiatives for launch and sustaining activity supporting DreamWorks Animation Television’s series across multiple distributors; direct digital presence across multiple lines of business; supervise cross-functional teams and external agencies; manage all media campaign planning and execution; craft, track, and analyze budgets and performance against series P & Ls. • Launched 35+ original series, including The Boss Baby: Back In Business, Gabby’s Dollhouse, Jurassic World: Camp Cretaceous, Dragons: Race to the Edge • Managed the DreamWorks brand and series presence across an ecosystem of YouTube channels, social profiles, field marketing campaigns, promotional partners, and media initiatives reaching an audience of 400M+ and developed & deployed strategies specific to each series brand and tailored to each fan community • Partnered with Universal Brand Development to launch two successful consumer products programs around SVOD-native series: Gabby’s Dollhouse and Spirit Riding Free • Collaborated with international partners on marketing activity for FTA/linear distribution outlets • Two-time Daytime Emmy Award Winner for Brand/Promotional Campaigns: She-Ra and the Princesses of Power and Jurassic World: Camp Cretaceous