David Bynder
Senior Vice President, Global Brand Partnerships and Marketing @DreamWorks Animation
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WORK HISTORY
Senior Vice President, Global Brand Partnerships and Marketing @DreamWorks Animation
Primary responsibilities include developing strategic partnerships and new business development for DreamWorks Television properties Franchises. Additional responsibilities include managing EMEA based marketing/promotion agency, managing the implementation of promotional marketing programs, execution of retail marketing strategies, development of long-term corporate partnerships, promotional social media campaigns and food licensing opportunities. Accomplishments • Developed marketing partnerships and for all of DreamWorks’s movies which have included How to Train Your Dragon 1 & 2, Madagascar 2 & 3, The Croods, Puss in Boots, Kung Fu Panda 1, 2 & 3, Shrek 3 & 4, Mr. Peabody & Sherman and Home. • Develops strategic marketing partnerships for DreamWorks Television shows that air on Netflix. This includes partnerships with Burger King, Denny’s, Wendy’s, Post Cereals, L’Oreal, Carl’s Jr./Hardee’s, Sonic and • Manage creative marketing materials on all of these programs including social media, mobile gaming, television spots, apps, press releases, creative advertising, web design and retail marketing materials. • Develop numerous partnership campaigns with Kellogg’s, General Mills, Kraft Foods, Con Agra Foods, Pepsi/Frito Lay, Bank of America, Energizer, Lowe’s Home Improvement Stores, Dole Foods, Citibank and numerous other Fortune 500 companies. • Developed Global Kids’ meal programs with Burger King, Wendy’s and Little Caesars Pizza. • Managed Walmart Feature Shop store programs for How to Train Your Dragon and Merry Madagascar. This included working with Walmart marketing executives to develop all creative advertising including television, print and POP. • Active presenter at the L.A. Office Road show since 2006. • Lead and mentor a team of account directors and managers.
EDUCATION
California State University, Northridge
BA, Economics
SKILLS
ABOUT DAVID BYNDER
Proven Marketing Executive who has generated millions of dollars in revenue. •…
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