Ryan McRae
Founder & CEO @Marvel Marketing
Signup · Get unlimited contacts
WORK HISTORY
Founder & CEO @Marvel Marketing
Calgary, AB, CA
Marvel Marketing creates and manages SCALABLE MARKETING SYSTEMS FOR HOME SERVICE TRADES & WELLNESS PRACTICES that focus on revenue and profit.I am the Founder and CEO, but I am not your typical agency owner. I come from an operations background. I know what it feels like to stare at a P&L sheet and wonder where all the marketing budget went. I know the pressure of needing to fill a schedule, whether that is a dispatch board for a plumber or an appointment book for a dentist.I did not learn marketing in a classroom. I learned it in real life by burning my own cash. I have personally tested and wasted money on just about everything. I tried the shared lead platforms where five other businesses call the customer before you even dial. I tried the big SEO packages that promise page one but deliver nothing, and then did it myself for over 2 years and got us ranked #1 for our services. I spent over $500K on ads that only brought in tire kickers until I figured out what worked.Here is what I found out.The old tricks do not work anymore. Today it comes down to being the authority in your local market. This applies whether you are running a home service business, a chiropractic office, a dental practice, or a medi spa.At Marvel Marketing, we focus on the specific things that actually put money in the bank.Send me a message if you want me or my team to look at your current setup. Let’s see how we can improve your systems and profits together!
SKILLS
ABOUT RYAN MCRAE
Ryan McRae is the Founder & CEO of Marvel Marketing.Marvel Marketing builds and operates revenue systems for service-based businesses where growth depends on qualified demand, conversion, and measurable revenue. Our clients include established home service providers like (HVAC, plumbing, roofing) and professional service firms like (dentists, psychologists, lawyers).My perspective was shaped on the operator side.I dropped out of high school at 16 and went straight into the trades, working for a contractor before starting my own junk removal business. The inspiration came from Brian Scudamore and 1-800-GOT-JUNK, but I quickly learned that copying a model isn’t enough. Differentiation is.That business evolved into a demolition company called 1-Day Demo, built around a simple idea most service businesses overlook: the offer matters. We guaranteed demolition in 24 hours or less. Demand followed.That experience shaped how I think about growth. Businesses don’t stall because they lack marketing. They stall because they lose control over how demand enters, how it’s qualified, and how success is measured.I sold 1-Day Demo in 2014 and went all-in on Marvel Marketing with a single obsession: building systems that produce predictable, high-quality revenue for real operators.Today, Marvel Marketing is headquartered in Calgary and works with service-based businesses across Canada and the U.S. We’ve helped 500+ companies scale by focusing on execution, accountability, and revenue clarity.Our work is guided by a simple sequence: attract the right buyers, educate them before contact, convert demand into booked work, and measure everything back to revenue. Tools change. Platforms change. Systems endure.Today, I spend my time building teams, refining our revenue systems, and working closely with founders who want control and a solid roadmap for their growth. The work isn’t about chasing channels or tactics. It’s about building businesses that scale cleanly, predictably, and without chaos.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.