Ryan Edwards
Head of Marketing @Brand Hatchers
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WORK HISTORY
Head of Marketing @Brand Hatchers
Cardiff, GB
Line Manager for: Multimedia Designer and Content CreatorAs Head of Marketing, I lead multi-brand marketing strategy, digital growth, and content development, driving brand awareness, audience engagement, and commercial performance across all channels.Key Responsibilities-Develop and execute comprehensive marketing and brand strategies aligned with company objectives-Identify target audiences, key market segments, and opportunities for competitive positioning-Collaborate with creative and content teams to produce compelling, SEO-optimised digital content-Manage and grow brand and corporate social media presence (Instagram, TikTok, LinkedIn)-Manage brands TikTok Shop - including product listings, advertising (campaigns and GMV Max), KPI tracking and Affiliates-Create and implement campaigns that drive engagement, brand awareness, and sales-Align marketing activity with sales strategies across all brands to maximise results-Define marketing KPIs, monitor performance, and deliver structured reporting-Analyse marketing and financial performance, identifying areas for improvement and cost optimisation-Lead budgeting, forecasting, and financial reporting for the digital marketing function-Provide leadership and line management, fostering collaboration and accountability-Manage external agencies from tender to ongoing campaign delivery-Oversee distributor marketing, coordinating influencer campaigns, online/offline activations, and POS/FSDU materials-Lead planning and execution of international tradeshows including design, logistics, stock sourcing, and promotional activity-Working closely with company founders, reporting to CEO-Stay current with emerging social media platforms, web technologies, and digital marketing trends, adopting a test-and-learn approach.
EDUCATION
Cwmcarn High School Sixth Form
A LEVEL
The University of South Wales
BA Hons Media Production, Broadcast
Cwmcarn High School
GCSE
SKILLS
ABOUT RYAN EDWARDS
As Head of Marketing at Brand Hatchers, I lead multi-brand marketing strategy, digital growth, and content development to drive brand awareness, engagement, and sales. I manage a talented team, including our Multimedia Designer and Content Creator, and oversee the delivery of comprehensive marketing campaigns across social media, digital platforms, and international trade shows.I develop and execute strategies that align with company objectives, optimise performance through data-driven insights, and monitor KPIs to ensure measurable results. My role includes budgeting, forecasting, financial performance monitoring, and cost optimisation for the digital marketing function. I also manage external agencies, distributor marketing, influencer campaigns, POS materials, and all other brand marketing activities.I manage all aspects of our brands’ TikTok Shop accounts, from strategy and content creation to paid advertising and performance analysis, ensuring sustained growth across this emerging e-commerce channel. Previously, I managed full-service Amazon Seller Central accounts, overseeing sales forecasting, pricing, inventory management, and market research to maximise e-commerce performance.Passionate about innovation and collaboration, I stay at the forefront of emerging social media platforms, web technologies, and digital marketing trends, applying a test-and-learn approach to help brands succeed in competitive markets.
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