Ryan Makuch
Senior Specialist, Partnerships and Insights @United Dairy Industry Of Michigan
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WORK HISTORY
Senior Specialist, Partnerships and Insights @United Dairy Industry Of Michigan
Okemos, MI, US
As a member of Business Development Team, serves as the lead executor of e-commerce and retail-based campaigns- Tracks and outlines key business-based metrics, including sales and production data, and accumulated metrics from partnerships, to help inform ROI and efficacy on/of programs- Assists in executing partnership assets when needed for both events with partner organizations (Detroit Lions, University of Michigan) as well as internal priority projects (National School Lunch Week, retailer milk drives)- As UDIM merges with Florida Dairy Farmers (FDF), I have been an integral part of the \'Rebranding Team\', serving as lead insights liaison, coordinating with Michigan State University and DMI (Dairy Management Inc.) researchers to gain intelligence about Michigan and Florida consumers regarding existing brands and perception surrounding both organizations and our product(s)- Continues to operate in a supportive role across the organization pertaining to community partners and operations in target cities of Grand Rapids and Detroit.
EDUCATION
University of Michigan
Bachelor's degree, Communication and Media Studies; Minor in Digital Studies
ABOUT RYAN MAKUCH
Experienced media, marketing, and insights professional, with expertise in digital media brand building, community-based partnership work, media and cultural literacy and comprehension, and connecting brand voice and key metrics to organizational strategy. An avid reader, writer, and analyst of culture.
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