Ryan Hagerty

Digital Marketing Manager @Gee Automotive Companies

Portland, OR, US

Website Strategy & Optimization: Led redesigns, vendor transitions, and launches across dozens of sites. Established conversion benchmarks and coached underperforming stores to improve event rates and align with customer journey best practices.Analytics & Reporting Leadership: Spearheaded company-wide migration from Universal Analytics to GA4. Coordinated Looker Studio dashboard builds and created a reputation management database and data visualization solution, delivering actionable KPIs to executives and store leadership.Reputation Transformation: Consolidated the group onto one vendor platform, introduced store-level action plans, and developed advanced reporting suites. Increased lifetime group reviews from to in 3 years, while raising group average ratings from 4.48 to 4.58.Coaching & Training: Developed training programs for dealership managers and staff to improve review strategies, vendor use, and customer engagement, resulting in higher volume and quality of reviews and better website performance.Customer Experience Enhancements: Transitioned audits to mobile-first focus, implemented heatmapping and site speed reviews, and launched a number of critical audits and a/b tests to better align with modern customer expectations.Cross-Functional Launches: Directed digital efforts for Tonkin.com, TonkinCare, Tonkin Fleet, and multiple new dealership launches.Vendor & Budget Oversight: Negotiated cost savings for digital tools and reporting platforms; managed vendor partnerships for reputation and website solutions, collaborated with paid media teams on Google Ads strategy, aligning campaigns with conversion benchmarks.Leadership: Supervised several indirect reports, implementing process improvements and coaching sessions to improve merchandising consistency, brand cohesion, and productivity.

Weiser High School

Diploma, N/A

Portland Community College

English Language and Literature, General