Ryan Graham
VP of Marketing & Ecommerce @Currency Exchange International
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WORK HISTORY
VP of Marketing & Ecommerce @Currency Exchange International
San Diego, CA, US
As the VP of Marketing & Ecommerce (VP) I am the champion and advocate overseeing the marketing department team, planning, and strategy for CXI and EBC and have P&L ownership over the direct-to-consumer Ecommerce business. The broader marketing scope spans branding/corporate marketing, content/social/business line marketing, and performance/digital marketing teams, ensuring business outcomes are achieved through an analytical and process-driven approach. I develop effective B2B and B2C strategies for CXI and EBC that drive long-term success and ensure strategic alignment on broader organizational objectives.• Oversee branding, content, and performance marketing teams to align strategies with organizational goals.• Led B2B and B2C strategies, ensuring measurable business outcomes and profitability.• Develop and execute product development and go-to-market strategies for company group’s business lines.• Delivered complex strategic projects on time and on budget while building executive and constituent buy-in.• Budget setting, allocation, and ownership for company group marketing and related strategic initiative activities.• Integrated 3rd party agencies and consultants to building flexible and specialized expertise easily ramped up and down.• Saved 35% in production costs by streamlining marketing processes and enhancing operational transparency.
EDUCATION
University of Central Florida
Bachelor of Arts (B.A.) - Advertising / Public Relations
Harvard Business School Online
Certificate of Specialization, Leadership & Management, Organizational Leadership
ABOUT RYAN GRAHAM
I am a passionate VP of Marketing & E-commerce with 15+ years of experience driving integrated marketing strategies, product innovation, and profitable growth across markets. A top rated performer annually at identifying strategic opportunities, designing and executing business plans, and setting a culture of excellence in a dynamic financial services and technology company. Skilled at aligning marketing operations with corporate objectives to deliver measurable success. Known for building high-performance teams, fostering a culture of strategic thinking and innovation, and consistently achieving double-digit revenue growth. I uncover strategic solutions increasing the effectiveness of marketing programs. This drives a sustainable, integrated marketing growth strategy aligned with one, three, and five year business plans focused on data driven and revenue producing activities. I have delivered complex strategic projects including designing and implementing a proprietary e-commerce platform, digital marketing strategy, brand strategy, affiliate marketing, marketing automation platform, and modernized CRM systems.I am a key contributor on corporate management committees and collaborator with software development and system engineers for UX/UI enhancements. Through my enthusiasm and passion, I build highly productive teams and set culture standards that provide professional growth, long-term relationships, and positive morale levels.
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