Rebecca Sommer
Marketing Manager @The Manufacturers' Association
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WORK HISTORY
Marketing Manager @The Manufacturers' Association
Craft and communicate the Association’s brand story, showcasing value to members through strategic messaging, digital content, and outreach campaigns- Manage and optimize the HubSpot CRM platform, overseeing membership data, marketing contacts, lead generation, and training pipelines to drive engagement and growth- Lead the full redesign of the Association’s website, integrating cutting-edge SEO, GEO-targeting, and AI tools to enhance visibility, user experience, and digital performance- Explore and implement AI solutions to streamline operations, improve data management, and enhance marketing efforts—balancing innovation with cost-efficiency and data security- Plan, organize, and execute high-impact events, including trade shows (150+ exhibitors, attendees), annual networking galas (500+ guests), golf outings, monthly panels, and quarterly manufacturing tours- Expand the Association’s regional footprint, growing membership and engagement across Central and Northern Pennsylvania beyond the traditional York-based network- Present marketing and membership insights to the Board, aligning strategic initiatives with organizational goals and member needs- Support cross-functional initiatives through content creation, public relations, photography, graphic design, and community engagement.
EDUCATION
Drexel University
Bachelor of Science, Business Administration; Marketing
ABOUT REBECCA SOMMER
Marketing professional with over 10 years of experience in crafting compelling brand…
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