Ross Woodhurst

Principal Consultant @Wavenet

As a Principal Consultant in Wavenet’s Dedicated Customer Solutions Team, my role is all about delivering high-value, high-touch consultancy to our most strategically important customers. I specialise in designing and advising on bespoke Cloud PBX, Unified Communications, and Contact Centre solutions—particularly where customer needs go beyond standard implementation processes.What I Do • Act as a Technical Advisor: I work closely with key customers to understand their goals, challenges, and business context—offering strategic input and technical guidance that aligns with their long-term success. • Design Tailored Solutions: I go beyond basic configurations to help architect and, where necessary, prototype or guide the implementation of custom or hybrid UC solutions, often across platforms like Microsoft Teams Phone, RingCentral, Zoom, and Mitel. • Support Complex Accounts: I focus on customers with unique or complex needs, helping bridge the gap between sales, delivery, and support through hands-on technical insight and strategic input. • Deliver PoCs & Demos: I often lead product demonstrations and proof-of-concept sessions to help customers evaluate new platforms or configurations, especially where a custom approach is needed to meet specific use cases. • Proactively Add Value: I track feature updates and roadmaps from key vendors and proactively identify opportunities to deliver added value to customers—sometimes through targeted outreach, video explainers, or internal enablement.