Ruth Falquina

WORK HISTORY

EDUCATION

SKILLS

ABOUT RUTH FALQUINA

Hi! I’m Ruth Falquina – CEO and Co-Founder of Estado Latente, a pioneer agency in technocreativity and artificial intelligence, with 25+ years of exceptional experience at the intersection of creativity and technologyAfter a successful career leading strategies for some of the world’s most influential brands across multinational agencies and companies, I realized true business transformation required moving beyond traditional models. With this vision, I Co-Founded Estado Latente in 2013 — a technocreative agency that blends deep technological expertise with unique creative capabilities to deliver innovative business solutions.Together with a multidisciplinary team of engineers, strategists, and creatives, we have developed frameworks, concepts, products, prototypes, and AI-driven training programs for pioneering projects — including the first AI-generated packaging and magazine cover, the design of the MWC stage, content for TV Cuarto Milenio, IAmm data & transformation hub for DAMM or the first virtual reality campaign in Central America for Panama Tourism Autority. We have partnered with brands like ISDIN, Foodiverse, Indra, Minsait, Amnesty International, DAMM, WDR, BBVA among others.Passionate about research and scientific outreach, I hold a PhD in AI & Branding, create & direct the AI for Marketing and AI for Audiovisual Production Master\'s programs at Artificial Intelligence Insitute, research algorithmic literacy for the European Union, and have advised over 200 companies and trained more than professionals. I also lead hackathons worldwide and love public speaking (TED Talks, Social Media Week, South Summit, DES, Inspirational Festival, and more).I hold two patents and have been fortunate to receive recognition such as WINA, FICE, Eurobest, Effie, and in 2025, was named one of Forbes’ Top 100 Most Creative People in Business.Thanks to Estado Latente I have worked in more than 12 countries with leading brands such as Apple, McDonald’s, Google, Netflix, Red Bull, PlayStation, L’Oréal, Samsung, Absolut Vodka, Chanel, Movistar, Pepsi, Renault, Lego, KFC, United Nations, Panama Tourism Authority, Toyota LATAM, Cable & Wireless, Boehringer, Tenerife Tourism, Amgen, Copa Airlines, Panamanian National Television, Basque Culinary Center, Zambón, Festival, and more.🤙My mission: creating possible futures by blending strategic vision, technology, and creativity. Let’s connect! 🤙