Russell Williams
Senior Product Experience Researcher - Fc Ultimate Team @Electronic Arts (EA)
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WORK HISTORY
Senior Product Experience Researcher - Fc Ultimate Team @Electronic Arts (EA)
Los Angeles, CA, US
Lead Product Researcher for FC (known prior as FIFA) Ultimate Team, a cornerstone product of the business at the intersection of two entertainment domains: Sports and GamesGuided the Experience Design team on research best practices and opportunities while iteratively delivering key insights into the product design space with meaningful takeaways Drove research strategy to understand and target key business opportunities through new partnership opportunities with insights teams, improving precision of collective insightsEmbedded UX principles into systems of documenting and prioritizing findings across partner insights functions to holistically understand users’ journeys and prioritize resource allocation
EDUCATION
San José State University
Master of Science (M.S.), Human Factors & Ergonomics (User Experience)
Mississippi State University
Bachelor of Science (B.S.), Industrial & Systems Engineering
SKILLS
ABOUT RUSSELL WILLIAMS
A dedicated and passionate senior user researcher with experience across a variety of first in class premier consumer facing products and working alongside dynamic and creative product teams. My focus is guiding teams to achieve their design vision by advocating for users through strong research insights, guidance, and collaboration.
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