Ruskinarxon Shah

Email Marketing & Automation Specialist @MCAP

Toronto, ON, CA

Email Marketing Campaign Management• Execute B2B and B2C email campaigns using Salesforce Marketing Cloud and Sales Cloud.• Manage email automation, segmentation, and customer journeys.• Collaborate with teams on design, content, and strategy alignment.• Ensure timely deployments and adherence to industry best practices.• Maintain audience lists for data accuracy and segmentation integrity• Analyze performance metrics and optimize strategies.• Deliver comprehensive analytics and summaries.• Manage dynamic email setup and personalized campaigns.• Oversee automated communications for events.Technical Skills and Compliance• Proficient in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, CloudPages).• Use AMPscript for personalized emails and SQL for data management.• Integrate survey tools for complex results analysis.• Ensure compliance with Canada\'s Anti-Spam Legislation (CASL).• Support process improvements and marketing standard development.• Maintain confidentiality and integrity in tasks.• Create efficiencies and automations in collaboration with the Manager, Marketing Automation.General Support• Provide administrative support including inbox management.• Create and maintain internal process documents.• Ensure brand-compliant communications across campaigns.• Assist in achieving annual marketing objectives.• Monitor and analyze email campaign metrics, offering insights and recommendations for improvement.

J.B.Ludhani High School, Vasai, Thane, Maharashtra

High School Certificate

Vidyavardhini's Bhausaheb Vartak Polytechnic, Vasai, Thane, Maharashtra

Diploma in Mechanical Engineering

School of Management, Manipal

Master of Business Administration (M.B.A.)

Manipal Institute of Technology

Bachelor of Engineering - BE