Sebastian Rumberg
Founder @Punching Giants
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WORK HISTORY
Founder @Punching Giants
DE
I help startups and tech companies getting a lot of attention through PR and content creation. I mainly use my network and a combination of Social Media, Content Marketing, PR and Organic Growth Tactics to increase their impact.Besides that I run experiments to see what new ways of creating impact I can come up with. This is mainly driven by curiosity. Sometimes they lead to staggering results and sometimes they lead to nothing at all.
EDUCATION
Université Lumière Lyon 2
Science communication et science politique
Leipzig University
Bachelor of Arts - BA, Kommunikation, Journalismus und verbundene Programme
SKILLS
ABOUT SEBASTIAN RUMBERG
I’ve been a journalist, ghostwriter, and comms man for over 14 years. My work exposed startups, founders, and fast-growing companies to a few hundred million people over the last few years. My clients included Stack Overflow, Project A, Arnold Schwarzenegger, Samsung Next, Udacity, Blinkist, Starship Technologies, Oath, and many others.While I started my career as a journalist and writer, I switched to communications over twelve years ago. Early on, I started to combine elements from storytelling, PR, social media, content marketing, growth concepts (you name it) to drive national and international growth campaigns. I’ve designed and executed countless communications strategies and have been leading teams across many countries over the years. Today I value efficiency and impact above everything else. I measure the effect of my work in \"Impact per minute\" or \"Impact per word\". Through a lot of trial and error, my work brought millions of users to app developers and generated millions in revenue. And through even happier little accidents the stories have been featured in all major publications and news agencies in Europe and the US, some of them even spread around the globe.I keep a playful approach in my work as much as possible and experiment a lot on the side. The question is always the same: How can you create as much meaningful attention as possible with very little effort.Personally, after spending the majority of my career in Berlin, I moved to an old farm in 2017 with my wife and three kids. During the day I work on growth campaigns and communication strategies for my clients, and in the evenings I renovate the farm and spend time with my family.We also started a school that is now home to over 100 children and we are helping founders, families, and friends to relocate to our area in the countryside.My profile is here to help others: I ask people in my network questions and include their answers in the media to expose their work to others. Anything I publish is published under a Creative Commons ShareALike License on LinkedIn. So please: Feel free to take, change, modify, and share it in any way you want.
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