Rujuta Kambli
Brand Manager @Mahindra Group
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WORK HISTORY
Brand Manager @Mahindra Group
As a Brand Manager in the Farm Division, I drive end-to-end brand and product strategies focused on market share growth, customer relevance, and business impact. My role spans strategic planning, Go-to-Market execution, and integrated marketing, with a strong emphasis on customer insights and measurable outcomes.Key areas of contribution include: • Product & Market Strategy:Leading product positioning and market strategies to achieve budgeted volumes, strengthen brand equity, and enhance competitive differentiation across priority segments. • Platform Launch & Go-to-Market Excellence:Successfully launching and establishing new platforms and product variants with comprehensive GTM readiness, ensuring alignment across sales, marketing, and field teams. • Integrated Marketing & Demand Generation:Driving integrated marketing initiatives across CRM, digital, and BTL channels to enhance lead nurturing, improve funnel efficiency, and deepen customer engagement. • Customer-Centric Insights & Research:Translating customer interactions, promoter studies, and value proposition frameworks into actionable insights that strengthen brand attributes and inform strategic decisions. • Localized Market Activation:Analyzing LSM market nuances to design targeted, high-impact regional marketing programs that improve relevance and on-ground effectiveness. • Content & Sales Enablement:Developing compelling sales narratives, POS materials, competitive trial reports, and new product bulletins to improve brand visibility, dealer effectiveness, and conversion.
EDUCATION
University of Mumbai
Master of Science - MS, Information Technology
Mumbai Educational Trust, MET League of Colleges
Master of Management Studies , Information Management
University of Mumbai
B.E. Electronics and Telecommunication
ABOUT RUJUTA KAMBLI
Experienced Information Technology professional with a demonstrated history of working in the philanthropy & Tractor Industry - digital transformation, strategic planning and end to end project management (Marketing & sales) with an on ground field experience: operations and customer in-sighting.Strong understanding of Business workflows and designing of Applications. Keen interest in Operations management & Technology adoption & system strengthening areas.
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